Solution · Media

OTT App Development

Streaming looks like a catalogue and a play button. Underneath sit video pipelines, DRM, payments and a separate app for every television maker, each with its own store review. We build that, designed new for your content by a team that has built video apps many times. Most first releases go live in about 30 days, starting with the screens your audience watches most.

  • Mobile, web and smart TV
  • Subscriptions, pay-per-view and ads
  • DRM and adaptive streaming
How it works

From an upload to a subscriber pressing play.

Nothing earns until a video reaches a screen in a living room and somebody pays to keep watching. This is the path every title takes, and the part of the software carrying each step.

  1. 01

    Upload

    Your team uploads a master file along with its artwork, captions, rights and release date.

    Content management

  2. 02

    Prepare

    It gets transcoded into a ladder of HLS qualities, then packaged and protected with DRM.

    Transcoding and DRM

  3. 03

    Publish

    The title goes live on schedule, on every platform, only in the countries you hold rights for.

    Scheduling and geo rules

  4. 04

    Subscribe

    A viewer picks a plan, pays in the app or on the web, and signs in on the TV.

    Plans, payments and pairing

  5. 05

    Watch

    Playback adapts to the connection, remembers where they stopped and carries on from any screen.

    Adaptive playback and resume

  6. 06

    Stay

    New episodes, a watchlist and suggestions from their history give them a reason to renew.

    Profiles, watchlists and alerts

Features

One platform, three points of view.

Viewers, your content team and you each see the part built for their job, all running on one system you own.

For viewers

Watch on any screen they own, pick up where they left off and pay once.

  • Home rails, search and categories
  • Profiles for everyone in the household
  • Continue watching on any device
  • Downloads for watching offline
  • Subtitles, audio tracks and quality settings
  • Sign in on the TV with a code or QR
  • Live channels with a programme guide
  • Plans, rentals and purchases

For your content team

Upload, schedule and publish once, and see it reach every platform together.

  • Uploads with artwork, captions and metadata
  • Seasons, episodes, collections and rails
  • Release scheduling and expiry
  • Rights and country restrictions
  • Live events and channels
  • Home screen curation per country
  • Ad breaks marked on the timeline
  • What gets watched, finished and dropped

For you, the owner

Set the plans, watch the numbers and keep the whole service running.

  • Plans, prices and trial rules
  • Device and profile limits per plan
  • Coupons, bundles and partner codes
  • Payments across stores and the web
  • Members, churn and lifetime value
  • Streaming costs and CDN traffic
  • Support tools and device management
  • Staff roles and permissions
Ways to earn

Six ways your OTT platform earns.

Start with one and add the rest as you grow. Every rate is yours to set in the admin panel.

  • Most common

    Subscriptions (SVOD)

    Monthly and yearly plans, with trials, tiers and device limits.

  • Advertising (AVOD)

    A free tier paid for by video ads, before and during playback.

  • Pay-per-view

    Rentals and purchases for new releases and one-off titles.

  • Live event tickets

    Paid access to a concert, a match or a premiere.

  • Bundles and partners

    Codes and bundles sold through telecoms and partners.

  • Creator channels

    Other creators' channels inside yours, on a revenue share.

Clients

What our clients say.

I worked with AppKodes for a website and mobile app development project, and overall, I'm very satisfied with the results. Their team was responsive and flexible throughout the process, and they delivered a product that met my expectations both in design and functionality.
Яша ФирузApr 2025
It was a good experience working with the team. They understood my ideas clearly and built everything as expected. The team was supportive, quick to respond, and helped me whenever I needed changes. Thank you for your hard work and support!
Prem SharmaApr 2025
Overall very good experience. I have been availing services for past 3 years. They are available for discussions and resolving issues whenever we faced any. Mr. Saravana has been looking after our project and I'm very much happy with his timely response. I would definetely recommend.
Vannala RajuApr 2025
Top features

The features that make an OTT platform work.

Built into your platform and shaped around whatever it is that your audience sits down to watch. Each one is designed and built new for you, and nothing here is switched on from a shelf.

  • Continue watching

    The Long CoastS1 · E4
    Night MarketFilm
    Harbour LightsS2 · E1

    Rails that keep people watching

    Continue watching, new episodes and collections, each row ordered by what that profile watched last.

  • Sign in on your TV

    Or enter this codeK7Q-2MX
    Approved fromAnna's phone

    Sign in on the TV with a code

    The TV shows a code and a QR, and the viewer approves it from the phone already signed in.

  • Standard2 screens3 profilesHD
    Premium4 screens5 profiles4K HDR
    Upgrade todayCharged pro rata

    Plans with limits you set

    Devices, profiles and quality per plan, with upgrades charged only for the rest of the month.

  • Who is watching?

    AAnna
    JJonas
    MMila
    KKids
    Kids profileRated 12 and under

    Profiles for the household

    Everyone gets their own watchlist, progress and suggestions, with a kids profile locked to its rating.

  • Stream qualityWidevine · FairPlay
    2160p16 Mbps
    1080pPlaying · 6 Mbps
    720p3 Mbps
    480p1.2 Mbps

    Quality that follows the connection

    Adaptive streaming steps between qualities on the fly, and DRM protects the stream on every device.

  • This month

    Members48.2k
    Churn3.1%
    Hours1.2M

    Numbers that explain churn

    Members, churn and hours watched by title, so you know which shows keep people paying.

Inside the app

Everything an OTT platform needs, from day one.

An OTT service is really several products sharing one library. A phone, a browser, an Apple TV, a Samsung and a Roku each need their own app, their own player and their own store approval.

This is the machinery we build into yours, shaped around your content and where your audience watches. Each piece is designed and built new for you, by a team that has built video apps many times.

Get a free costed plan
  • One backend, every screenA single content API and one catalogue feed every app, from the phone to the television. Titles, artwork, plans and progress are all managed once, and then appear on every screen together. Adding another platform later means building one new app, and never building a second backend.
  • Apps built for a remoteTelevision apps are driven by a remote with four arrows and a button, not a finger. Focus, rows and back behaviour follow each platform's own conventions, which is part of what certification checks. One design system covers every app, while Roku, Tizen and webOS each get a build of their own.
  • Adaptive streaming over HLSEvery title is transcoded into a ladder of qualities, from a phone on 4G to a 4K television. The player moves up and down that ladder as the connection changes, so it buffers less and looks as good as the line allows. A CDN serves the segments from near the viewer, which matters most on a busy release night.
  • DRM on every devicePaid content needs DRM, and no single DRM system covers every screen your viewers own. Widevine protects Android, Chrome and most smart TVs, FairPlay protects Apple devices, and PlayReady covers the rest. We package each title once and license all three, so a copied stream is useless without a licence.
  • Subscriptions across every storeApple, Google, Amazon and Roku each take their own payments for purchases made inside their apps. Your own web checkout takes cards directly, and it usually does so for a much smaller fee. The subscriber record joins them all up, so a plan bought on a phone works on the television.
  • Sign-in without a keyboardTyping a password letter by letter with a remote is where most TV sign-ups die. The television shows a short code and a QR, and the viewer approves it on a phone that is already signed in. Device limits per plan are enforced at that moment, with a list to sign old devices out.
  • Ready for the big nightA premiere or a live final brings everybody at once, and most of them arrive in the same few minutes. Sign-in, payments and the catalogue are built to scale sideways ahead of it, and the video itself rides on the CDN. We load-test the launch night well before it happens, rather than finding out during it.
  • Store certification handledRoku certification, the Amazon Appstore, Apple's tvOS review and the Samsung and LG stores each have their own rules. Any one of them is able to hold a whole launch back by a week or more. We build to their checklists from the very start, and we submit every one of the apps ourselves.
Additional features

The extra features you may need.

The core platform already covers the catalogue, adaptive playback, DRM, every subscription and household profiles. These are the extras clients ask for most often, and each one is designed for your app and priced in your costed plan.

  • Live channels and EPG

    Linear channels with a programme guide.

  • Downloads

    Titles saved to the phone for watching offline.

  • Chromecast and AirPlay

    Casting from the phone to any television.

  • Server-side ads

    Ads stitched into the stream, which ad blockers miss.

  • Suggestions

    Rails ordered by what each profile watches.

  • Many languages

    Audio tracks, subtitles and a translated interface.

  • Parental controls

    Kids profiles and a PIN for mature titles.

  • Watch parties

    Friends watching the same title in sync.

  • Creator uploads

    Other creators publishing into your catalogue.

  • Store launch designs

    Store screenshots and banners designed for launch.

Markets

One app type, many kinds of channel.

The same pattern of a catalogue, a player and a plan works for almost anybody with video worth paying for. Each version is designed around its own audience: its genres, its devices, its idea of a night in.

  • Film and seriesLibraries with seasons, trailers and rentals.
  • SportsLive matches, highlights and pay-per-view.
  • FitnessClasses, programmes and progress.
  • Faith and ministryServices live and sermons on demand.
  • EducationCourses, lessons and certificates.
  • KidsSafe profiles and parental locks.
  • Regional and diaspora TVLanguage-first channels for people abroad.
  • Music and concertsLive shows and recorded sets.
  • DocumentariesNiche libraries with loyal audiences.
  • Anime and animationSimulcasts and subtitled releases.
  • Local newsLive bulletins and a catch-up library.
  • Corporate videoPrivate libraries for staff or members.

Streaming something that is not here? Tell us what your audience watches and we will scope it.

Trust and safety

Protect the content and the subscribers.

An OTT platform holds licensed content, payment details and the viewing history of every household. These are built in from the first release, rather than bolted on after the first leak.

  • DRM and secure playbackThree DRM systems, licensed per device and per session.
  • Rights and geo rulesTitles shown only where and when you hold the rights.
  • Screen limitsPassword sharing capped by the plan the account pays for.
  • Parental controlsKids profiles and PINs on mature ratings.
  • Payments off your serversCard details held by the payment provider, not by you.
  • Audit logWho acted, when, and what they decided.
Timeline

From first call to launch.

Most first releases go live in about 30 days. Larger apps take longer, and your costed plan fixes the scope and the exact date.

BeforeWeek 1Week 2Week 3Week 4Day 30+
  1. Free costed planBefore we start
  2. Design and prototypeWeek 1
  3. Build and testWeeks 2 to 4
  4. Launch and supportFrom about day 30
  5. Store submissionWeeks 4 to 5

Where most of the work happens

What you get along the way.

  • A plan before you commitThe scope, a fixed price and a launch date in writing, free, whether you go ahead or not.
  • A prototype in week oneYour screens in your brand, clickable, before a line of code is written.
  • A new build every weekThe app reaches your phone each week, so you watch it take shape instead of waiting for a reveal.
  • Both stores handledWe prepare the listings, submit the apps and answer the reviewers. Only the store account fees are yours.
  • A team that staysAfter launch we keep the apps fixed, current and running, and price new features the same way.
  • Tested on real televisionsEvery build runs on the actual TVs, sticks and boxes you launch on, not only on emulators.
  • A phased launchThe first release covers the screens your audience uses most, and the rest follow on the same backend.
Get your date in writing
Questions

Before you build.

Not here? The costed plan answers the rest, for your app.

Can it work like Netflix?

Yes, in the way viewers expect: rails, profiles, continue watching and playback that adapts to the connection. The difference is that it is yours, with your catalogue, your plans and your subscribers. It is designed and built new for you, rather than rebranded from somebody else's platform.

Is this a white-label OTT platform?

No, and that difference matters more than it first sounds. A white-label platform is somebody else's product with your logo, a shared codebase and a monthly fee that grows with you. Yours is built new for you, owned outright, and changed whenever you decide it needs changing. White label suits a quick test, while your own platform suits a business you plan to run for years.

Which TVs and devices do you build for?

Android TV and Google TV, Amazon Fire TV, Apple TV, Samsung Tizen, LG webOS and Roku, alongside iOS, Android and the web. Roku runs on its own programming language, so it is a separate build rather than a port. Most clients launch on the two or three screens their audience uses most, and add the rest later.

How do DRM and content protection work?

Each title is packaged once and protected by three DRM systems: Widevine, FairPlay and PlayReady. The player asks for a licence at playback, tied to the account, the device and the plan. Without that licence a downloaded or copied stream will not play, which is what studios and rights holders check for.

How do subscriptions work across app stores?

Purchases inside the Apple, Google, Amazon and Roku apps go through each store's own billing, as the store rules largely require. Your website takes cards directly, usually for a smaller fee. Every route writes to the one subscriber record, so a plan bought anywhere works on every screen.

Will it cope with a big premiere or a live event?

Yes, if it is tested for one before the night. The video rides on a CDN built for millions of viewers, so the pressure lands on sign-in, payments and the catalogue. Those are built to scale sideways, and we load-test the busiest few minutes before your launch.

What does streaming cost to run?

Mostly storage, transcoding and the CDN, and the CDN bill grows with every single hour watched. A title transcoded once is cheap to keep, while delivery is paid per gigabyte streamed. Your costed plan includes an estimate of monthly running costs at the audience size you expect.

We have a platform built elsewhere. Can you extend it?

No, because we only ever build new systems ourselves. We do bring everything across: your videos, artwork, subscribers and their plans move to the new platform. Subscribers keep their accounts and their viewing history, so nobody has to sign up all over again.

Is this a ready-made app?

No, and none of them ever is. Every app we build is designed and built new, for the one client who asked for it. We have built video apps many times, which is what lets us fix the scope, price and launch date before we start.

How long does it take?

Most first releases go live in about 30 days, usually mobile, the web and one TV platform. Each further television platform adds some time of its own, mostly for that store's certification. Your free costed plan fixes the scope and the exact launch date in writing, before you commit.

Who owns the app and the data?

You own both of them, completely and from day one. The code sits in your own repository, the cloud accounts stand in your company's name, and the apps ship under your own developer accounts. Documentation gets written for a developer who never met us.

Next step

Your first release could be live
next month.

Tell us about the app you want to build. We send back a costed plan with a fixed price and a launch date, free and yours to keep.

Eighteen years of excellence